Behind the E

It takes all kinds of personalities to make a creative agency like ours click.
In our “Feature Friday” series, we select a teammate to profile, giving you a peek at the people of Ethos - behind the E.

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Position: Creative Partner

Office Nickname: Magellan—I have a horrendous sense of direction.

Favorite Food: Chinese takeout

Hobbies: Reading

Age: 42

 

Q: High School memory?

Playing sports with friends! I wasn’t that good, but I loved it.

 
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Q: What are you deathly afraid of?

Helicopters

 
 

Q: Brush with celebrity?

I have interviewed Jimmy Carter, twice, for publications. Only one was peanut related. (See above.)

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Q: Claim to fame/Thing I like to brag about?

Not much exciting—I think I’m a better cook than most people expect.

 
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Q: Little known fact?

I started my career as an associate editor at a peanut magazine. That’s right—I wrote about peanut farming almost every day for a few years. I didn’t know much about peanut farming when I started, but it was a great job!

 
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The Art of Event Planning

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Bigger, better, more memorable–that could be your next event.

Unless you are Martha Stewart, you’ve probably sweated the idea of planning an event. Since most of us aren’t born natural party planners, feeling confident about the creation and execution of a group gathering—particularly when it is business related—can be daunting. But we’ve drilled down into what will be in vogue in 2019 to keep your party game fresh.

Streamline with technology

We are not a patient people. So, anything you can do at an event to move things along, and, well, keep the party going is a must. Tech is definitely your new best friend in this regard. Depending on the scope of your event, this can mean anything from facial recognition software to speed up the check-in process, to faster translation with in-time audio directly from individuals’ phones to chatbots that are programmed to help with customer service issues.

Find better locations

Our obsession with the unique shows no signs of fading, which is why quirky, out-of-the-ordinary locations are very hot in 2019. You want a location that will not only impress attendees, but also that will rise above what they have come to expect. You have this trend to thank for the rise of pop-up shops and events.

Bring online to life

Another essential focus of events in the future is melding the online social experience with what is happening in real time. This may sound like an organic thing, but it actually requires some engineering on the event planner’s part. Determine what moments offer the most shareable potential, then brainstorm creative ways to generate buzz around those experiences to get people to post about them. You don’t want to leave it to chance and miss a great promotional opportunity.

Inject meaning

People have a lot on their plates. They want to be assured that whatever event they are attending is worth taking time away from their lives. Think about ways you can inject meaning into your event. This means giving attendees information or content to take back to their careers that has real value. Skip this, and people are likely to pass on your next gathering.

Keep it personal

There really is no realm of marketing or advertising that can’t be improved with a bit of personalization. People are tired of feeling like a faceless number, and they are less likely to pay attention to anything, including your event, if they don’t feel like it directly speaks to them. A great way to get your potential attendees invested in your event is to reach out to them in advance and ask for their insights. You learn what they want, so you provide content they will find valuable, and the attendees feel like the event is really for them. They are happy, you are happy. Now that’s a successful event!

Behind the E

It takes all kinds of personalities to make a creative agency like ours click.
In our “Feature Friday” series, we select a teammate to profile, giving you a peek at the people of Ethos - behind the E.

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Position: Creative Partner

Office Nickname: “C”

Favorite Food:
BV (Before Vegan): Cheese
AV (After Vegan): Crispy Tofu

Hobby: Movies (especially foreign films!) & Travel

Age: NOPE

 

Q: Claim to fame/Thing I like to brag about?

Being co-founder of Ethos. That was one of the scariest most thrilling things I've ever done—to leave the corporate world and blaze my own trail. I'm very proud of our "Ethos.”

 
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Q: What did you want to be when you grew up?

I wanted to be a cartoonist for Walt Disney.

 
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Q: Favorite High School memory?

Skipping school and going to "Pollo" (Pollo Tropical) for lunch. Mmmmm fried yuca! I went to High School in Florida.

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Q: Most embarrassing moment?

Many years ago I went to go pick up my dog from the vet. The receptionist helping check me out had a rather large belly and was pretty thin everywhere else. I was confident she was pregnant. So I said, "Oh, when are you due? Do you know what you're having?" to which she retorted, "I'm not pregnant, I'm just fat." I switched veterinarians after that.

 
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Q: What are you deathly afraid of?

Frogs and sharks…in that order!

 
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Content Is King

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Step aside traditional marketing–content marketing is the next big thing.

It’s about growth, baby! Which is why content marketing is here to stay. A recent Business Wire article reported that between 2016 and 2021, the business of content marketing is projected to grow—from $195.58 billion annually to $412.88. Don’t get left behind in 2019. Here are the top three trends that will be fueling this tremendous growth in 2019.

  1. Get a Goal. In the past, content marketing has been a bit of an afterthought for many. But as it continues to overtake more traditional marketing techniques, you will need to put some thought and strategy into what you want to accomplish with your content. You can start with a more general goal, such as increasing lead generation, improving your SEO or becoming known as a thought leader. Or you can focus on a goal more specific to your company or industry.

  2. Go Long. In the past, short and sweet has been kind of the rule when it came to content marketing. But as the method continues to expand and grow, whether via technology or acceptance, longer form content will increase in importance. To begin with, as search algorithms grow even more sophisticated, long form content has better odds of making it to the top of the heap. Additionally, a study found that content that was 1,000 words or more was shared at a higher rate.

  3. Grab a Camera. Video is increasingly becoming more and more important in the world of content marketing. Cisco predicted that video will comprise more than 80 percent of all internet traffic by 2021. According to research conducted by Animoto, participants reported that 64 percent of consumers made a purchase after watching branded videos on Facebook. The key to embarking on successful video content marketing is to create videos that are engaging, that work on mobile devices and that do all this on a regular schedule.

So get those creative juices flowing as great content is sure to get recognized
this year!