online reputation

Effectively Managing Your Online Reputation

Erica Katz

Erica Katz

People talk. And especially online. But are you taking control of the perception of your company in the online universe? In today’s blog we share some tips on how to effectively manage your online reputation.

Track Mentions

Monitoring what people are saying about you, your company or products is the first step. Tools such as Brand24 can be used to alert you when your brand is mentioned. It’s important to respond to negative comments, react appropriately and offer a resolution. Just as important is responding to positive commentary—thank and reward those who praise your brand. Develop a process to encourage customer reviews.

Register on All Platforms

Register your company on all social media sites, even if you don’t plan to use them all regularly. This will keep someone else from being able to use your brand name for something totally unrelated to your company. And it’s free!

Consistency Is Key

Keeping your messaging consistent and on brand is key. This must be done across all social profiles. Colors, logos, fonts and layouts should be similar across all platforms so that your brand is recognizable to users across the board. Each piece of content you create is a building block of your online reputation.

Your online reputation plays a crucial role in improving your brand recognition and driving your business forward. Use these tips to make sure you’re on the right track to improving your brand’s esteem.

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