Radisson Hotel Group

Radisson Hotel Group

Elevated Experience

A business conference communicates a global hotel company’s strategic approach for the year ahead.

Issue

Entering the third year of Radisson Hotel Group’s new leadership, the company’s annual business conference needed to effectively communicate essential messages aligned to its global strategic plan while building enthusiasm and engagement for its brands among owners, operators, potential investors, and hotel developers.

Solution

Based on pre-event research with the brand’s hotel owner/operators, Ethos developed a strategic, comprehensive approach to presenting conference content and delivering an immersive experience through keynote scripts, main stage presentation graphics, documentary-style videos, a mobile app and website, activations, and space branding.

Outcome

The new branded theme, fresh format, and dynamic, cohesive, and focused approach resonated strongly with attendees. In post-event survey feedback, the event showed significant year-on-year gains in experience ratings for the overall conference, keynote program content, the website and digital app, conference format, and activations.

Items Collateral
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Items
Collateral
Space Designs
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Space
Designs
Print and Digital Signs
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Print & Digital
Signs
Mobile App
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Mobile
App
Slide Graphics
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Slide
Graphics
Video and Animations
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Videos &
Animations
Minutes Scripting
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Minutes
Scripting
Responsive Website
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Responsive
Website

Attendee touchpoints included everything from pre-registration communications, to on-site interactive displays, engaging videos, actionable mainstage content, a post conference newsletter and survey.

“I thought the mainstage presentations were great. The content that they shared was clear and insightful, and the accompanying creative visuals told a great story.

“I go to many of these conferences, and the app is the best I have ever seen.

Excellent organization, thorough and interesting program of events.

0 %
App Participation & Effectiveness
0 %
Believe Mainstage
Content is Useful
0 %
Extremely Satisfied with Overall Experience
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Increase in Quality of Presentations YOY
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Increase in Mainstage
Sessions Rating YOY


Ethos is what I like to call “The Dream Team”. Their dedication to the success of this conference is beyond measure. They really do think of everything, and the event keeps getting better every year.

Michelle Kline, Director, Meetings & Events

Experiential & Immersive Award

LIVE EXPERIENCES

Ethos Creative Group

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Offices in North Carolina and Minnesota
info@ethoscreate.com • 336.506.7631

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