Why Video Marketing Works so Well on Social Media

Zach Eller

Learn about the massive impact video can have on your business.

It’s no secret that in 2020, social media has become the primary way people stay connected, consume entertainment and receive news. With so much attention on social media, companies are taking notice and making a shift in their marketing strategy. Rather than posting static images, this dynamic medium allows for video. Video marketing on social media has a massive reach, creates real impact and helps tell your story more effectively.

The Stats Don’t Lie

YouTube gets more than 30 million unique visitors on any given day. That’s 1 billion hours of video watched collectively. That’s nothing in comparison to Facebook’s staggering 1.62 billion visitors daily, not to mention Instagram, Twitter, LinkedIn and so many other platforms where people are viewing video content.

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It’s clear that there is an incredibly large number of videos being viewed daily, and if you’re not producing high-quality content, you’re missing out on a huge market.

Video Creates an Impact

Video has such a large impact on businesses because it leads the viewer to take action. People are far more likely to click, sign up, share content or make a purchase after watching videos than they are with static text and images. Why? Because videos build trust and are easily digestible for the viewer. Simply put, videos are more engaging. They get 1,200% more shares than text and images combined. Videos also allow us to retain more information, up to 90% more. This explains why we can quote entire movies but cannot remember one thing from that history lesson in school.

Tell Your Story with Video

Storytelling is key for any brand or organization, and videos allow you to share your unique message. Unlike 280 characters on Twitter, using video on social media lets you easily explain just about anything in a way that is entertaining, engaging and creates trust.

Creating stunning videos requires knowledge and a little extra work, which is why many people don’t do it. However, this is also the reason it is so effective. In a sea of crowded tweets, Insta posts and Facebook cat photos, video will help your audience find you and learn your story.


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