Behind the E

Take a scroll through our blog and you’re sure to find a motivational quote
you can relate to. Over the next few weeks we’ll be sharing some of
our favorites during our “What’s Your Motto?” series.

Associate Art Director, Zach Eller’s motto reminds us to never stop working towards our goals. The process may go unnoticed but you’ll have a lot to show for yourself in the end.

Powerful Pictures

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What’s hot for social media’s hottest app?

Instagram is a big deal. Don’t believe us? Tech Crunch reported last year that the social media giant had 500 million active daily users.  While it would be nice to have a crystal ball to determine if this can and will continue, we don’t yet have that technology. (But we hear Elon Musk is working on it—kidding!) What we do have is some insights into how you can take advantage of Instagram’s reach in 2019.

More than foodie pics

Instagram catches a lot of heat, or at least it has in the past, for being a platform for selfies and pictures of people’s dinner. Sure that still happens, but it is also a powerful place for commerce. The shopping feature allows consumers to purchase what you advertise directly from your Instagram post. This kind of seamless purchasing power taps into people’s propensity for impulse purchasing.

Connect to users

Instagram’s live video option is a great way to reach out to your customers. But, many are still nervous of taking advantage of the feature. What if I make a mistake? Yes, that can happen, and you won’t be able to fix it. But the power of the connection is worth the effort. Perfect your on-camera presence with plenty of advance practice so you will feel more confident once you are rolling. And remember, if you do make a mistake, it may actually endear you to your customers who will see you as more human.

Feel free to be funny

You probably shied away from using Instagram’s funny filters in the past, because you were a business and you wanted to be taken seriously. The thinking behind that is changing, mostly due to the fact that consumers appreciate casual connections. These augmented reality filters are amusing, and people are gravitating toward business posts that utilize them. 

The long and short of it

Instagram may have been built on the idea of brief and fast interactions, but long-from content definitely has a place. Earlier in 2018, Instagram boosted its maximum video length to an hour, up from 60 seconds. Leaps and bounds, are we right? Most likely this is an effort to compete with YouTube. While we hear so much about people’s short attention spans, the fact remains that vloggers on YouTube garner lots of eyeballs with their longer videos, and Instagram wants in on that action. So should you.

Place ads in Stories

CNBC reported that Instagram Stories has about 400 million daily uses—that’s more than double Snapchat’s 191 million. Logically, then, you are missing out if you aren’t incorporating ads into this aspect of your Instagram efforts. The trick is to keep the message simple and organic to the overall feel of the story. That can mean a simple banner that works with the story or a quick video that makes an announcement. But whatever you do, you don’t want it to come across as something highly produced, or people will swipe past it.

The Future Cubed

Office design is not an oxymoron. 

Those of us who have been in the workforce for some time never envisioned the day we would long for a tall cubicle wall, as today’s open floor plans at work are not everyone’s cup of tea. While we can’t promise the return of the cubicle of old (and you probably don’t want that to come back either), we can provide some insight into how your workspace may be shifting in the near future, thanks to changing workplace needs and the effort to keep going greener.

Shakespeare started it all

A big draw with millennials and Gen Z, open and collaborative workplaces are felt to provide more opportunity to interact and spark innovation. The flexibility of this type of space is also believed to increase efficiency and creativity, as workers freely connect and share ideas. These spaces are typically associated with tech companies and Silicon Valley, but they have definitely spread into other industries.

Shakespeare started it all

Another increasing trend is businesses locating themselves in refurbished plants and warehouses. These formerly abandoned industrialized sites, from waterfront areas to meatpacking districts, are ripe for reinvention. Combining an old meets new aesthetic, these locations are taking advantage of the character of the older buildings with all the modern updates that make them suitable for today’s workforce. 

Shakespeare started it all

Finally, we’ve heard a lot about initiatives to make us all more environmentally friendly through practices such as going paperless, but a trend in office spaces is actually increasing the plant life in our work settings. This goes beyond the idea of a potted plant on every desk, and actually makes greenery a part of the greater design aesthetic. Known as biophilic design, the idea is to design our living and work spaces so that we bring nature into them to improve both our experiences and lessen the degradation of the environment.

As the needs and desires of today’s worker continue to change; staying abreast of what people want in a work environment can make your business more attractive to the best candidates.

Behind the E

Take a scroll through our blog and you’re sure to find a motivational quote
you can relate to. Over the next few weeks we’ll be sharing some of
our favorites during our “What’s Your Motto?” series.

EricaQuote.jpg

Art Director, Erica Katz’s motto encourages us to face our challenges head on, knowing that with a little hustle we can conquer them.