Behind the E

It takes all kinds of personalities to make a creative agency like ours click.
In our “Meet the E Team” series, we select a teammate to profile, giving you a peek at the people of Ethos.

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“Disney”

Position: Editorial Assistant

Favorite Food: Mac and Cheese

Hobbies: Dancing and taking road trips

Age: 24

What did you want to be when you grew up?

A Rockette, but sadly I never reached the height requirement. Did you know Rockettes have to be between 5' 6" and 5' 10 1/2" (without the heels).

Anything you
are deathly
afraid of?

Getting stuck in an elevator.

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Favorite High School memory?

Going to Biscuitville or Zack’s Hotdogs almost every day for senior lunch with my friends.

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Little known fact?

I was on a hip hop dance team in college, called Kamikazi.

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Brush with celebrity?

I took a creative writing class with basketball players Brice Johnson and JP Tokoto when
I was at UNC. Does that count?

Cutting-edge Web Design

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Don't fall for fads when trying to keep your website current.

Web design is ever shifting. The challenge is to keep your site looking fresh and modern. Yet a website redesign is no small thing and performing an overhaul every year is probably not in your budget. If you are thinking of a facelift in 2019, here are the things you should be focused on to ensure that your site doesn’t start to look past its prime too quickly.

User Experience

When it comes to the web, faster is better. Especially since every year, more and more people are accessing the web via their mobile device. In 2018, 52.2 percent of website traffic globally was on a mobile device, up from 50.3 percent in 2017. Simply put, no one has much patience when it comes to a page loading. According to research conducted by Google, 53 percent of people will leave a site if the page hasn’t loaded in three seconds.

Depending on the industry your business is in, the average load speed (according to Mach Metrics) is 8.66 seconds. It is entirely likely then that almost 50 percent of your web traffic is never even making it to your site as a result. 

The takeaway is that any website redesign needs to be focused on speed, to give your users the best, and fastest, experience possible. Planning for speed during the design process is critical.

Minimalistic Design

The use of flat design has increased for websites thanks to its ability to speed up loading times. But don’t get worried that “flat” translates to boring or two-dimensional. The terminology actually refers to design that is uncluttered and offers greater usability. This design aesthetic incorporates clean edges, lots of white space and bold colors to keep the eye engaged without requiring a lot of slow-loading high-res imagery.

The bonus is that using less imagery means your website will load better, whether on a desktop or a mobile device. But that’s not the only advantage. Flat design’s faster loading speeds boost your page speed and optimization in the eyes of search engines, which can increase your search ranking.

Out of the Box

The grid system has long ruled design. But in 2019 that may be starting to change. Yes, the grid is there to maintain structure and symmetry. And, yes, historically, those who didn’t use a grid have been viewed by their fellow designers as careless. But with the desire to set apart a website’s look, a careful and thoughtful breaking of the grid pattern can be a good thing. This “planned asymmetry” can create a striking design with a sense of depth.

The key to success with this trend is to utilize irregular, repeating patterns, white space, color and texture layering, and even unusual placement to direct a viewer’s attention, without distracting them from the content or your calls to action. 

Despite the focus on speed of loading, there continues to be interest in video backgrounds and micro-animations. The videos have been shown to boost conversions, while the animations aid users in understanding a site. So even with the latest trends, we still have a few rules that like to be broken.

Behind the E

It takes all kinds of personalities to make a creative agency like ours click.
In our “Meet the E Team” series, we select a teammate to profile, giving you a peek at the people of Ethos.

MeetJulia2.jpg
 
EthosBlog_MeetJulia2.jpg

“Juliepatoolie”

Position: Art Director

Favorite Food: Queso and Mountain Dew

Hobby: I love going to outdoor concerts — mainly because I like having space to sing and dance.

Age: 36

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What did you want to be when you grew up?

I always wanted to be a teacher because I loved my kindergarten teacher, Miss Watlington, so much. I was in Future Teachers of America in high school and went to Appalachian State for teaching. Good thing I switched majors — I love what I do and can’t imagine doing anything else.

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Favorite High School memory?

Freshman year. It sounds crazy, because most people hate their first year of high school, but mine was exceptional because my brother was a senior. He played football, I cheered and his friends were my friends. I was really lucky to have a big brother to look out for me and let me tag along.

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Little known fact?

I have never eaten a pickle — EVER!!! I know, I’m weird. I could write a book about the things I don’t eat. It would probably make for an interesting coffee table book. haha

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Brush with celebrity?

I won backstage passes to meet Gwen Stefani and almost got kicked out for taking too many photos. I also got on an elevator once with Adam Duritz, lead singer for Counting Crows.

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Anything you are deathly afraid of?

Praying Mantises

The Evolution of the Workplace

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As the world changes, so do our jobs–what does that mean for your future?

What will 2019 hold for you in the office? Will open floor plans still be gaining traction? Or are you more concerned about adapting to the trends that will keep existing customers and secure you more business? Read on for a brief look at what’s ahead in the coming months.

Work from home

For many, working from home is the dream. But the reality is usually far from the myth of someone sitting in their pajamas pounding away on a spreadsheet. In fact, Stanford Professor Nicholas Bloom conducted an almost two-year study that revealed work-from-home employees do more work (they aren’t arriving late, or dashing out early), plus they find it easier to concentrate at home. Bloom’s research also found that there was a 50 percent decrease in attrition in the work-from-home group, despite the fact that they had fewer sick days and generally took less time off and shorter breaks throughout the day.

Work-from-home employees will have an impact not only on the social behavior of a business, but also on the technology used. Devices that support flexibility in the work place location will continue to increase. It may not work for every type of business, but offering some flexibility in this regard could be a smart move for your company.

Personalizing business

For those whose business touches on marketing and advertising, which honestly is everyone, the importance of personalization cannot be stressed enough. Consumers are becoming more and more savvy to generic call to actions and campaigns. To wow them and motivate them, it is essential to create messaging that they feel speaks to them.

A big opportunity for personalization lies in email communication. Marketo found that personalizing an email will increase the click-through rate by 97 percent and even boost open rates by 26 percent. Crafting an email that is individual is clearly worth the effort, but you have to go beyond subbing in the person’s name in the greeting. Look for ways to craft content that feels focused on the person receiving the message.

A new revolution  

Technology is obviously a big part of the changes facing the work force in 2019 and beyond. In fact, the World Economic Forum has said we are on the cusp of the “Fourth Industrial Revolution.” The speed at which technology is disrupting our work lives is unprecedented in our history, and how workers and businesses adapt will affect everyone in some capacity. The advantages are many, and thus far have included an increase in efficiency in multiple facets of life. But what about the challenges that come with these massive and fast-moving changes? Technology has the potential to create more inequality, as some jobs shift from being performed by humans to machines.