Destination Creative Group

Destination Creative Group

Discovering More

A new way to tell the story of top travel destinations—one page at a time.


Destination Creative Group (DCG) needed to tell a more compelling story and drive advertising for its base of Convention and Visitor Bureau (CVB) clients. Ethos was tasked with presenting the information in a way that would best connect a visitor to a place and inspire them to explore more. Destinations needed to be marketed in the best possible light to showcase what makes them different.


A newsstand editorial magazine publishing approach flips the “traditional” CVB guide model on its head. Through a new approach to content, emotional connections were inspired. Unique tourism assets captured the iconic elements of a place and presented them in a high-end interpretation of an area’s brand identity.


Through the new approach and a content management process for reviewing editorial, paging, working with on-site photographers and editors, designing layouts, and producing custom content, Ethos successfully delivered to DCG more than 2,000 pages of carefully curated content, creating go-to travel guides that get to the heart of a location.

Santa Barbara Logo
Andrew Wise

Tips from local influencers

Salmon Santa Barbara

Insiders scoop on local eats

Santa Barbara Beach

Explore hidden gems

SantaBarbara Magazine
Santa Barbara Cover Shoot
Santa Barbara Flat Lay

Fully custom illustrated map with over 12 location specific icons, directionals, callouts, and hotel sidebar.

Ventura Map

Ethos is truly an extension of our company. Their team is fast and responsive while paying attention to each and every detail. They tell our client's story better than anyone, and help us produce breathtaking magazines with a high-end design aesthetic.

Steve Mitchem, President of Destination Creative Group