ROAR: 2020 Women’s Symposium
Giving Women a Voice
Celebrating a five-year milestone with a reinvigorated brand designed to inspire.
Our client needed to take an established annual event to the next level and build attendance and support for women-led economic and business initiatives. Entering its fifth year, the event did not have an established brand identity, and engagement and broad knowledge about the wider issue was low.
Ethos positioned the event as the capstone of the Chamber’s Women in Leadership efforts and created a brand identity for the event and a 2020 ROAR theme based on the event’s fifth anniversary. This was followed by a multichannel marketing plan and execution as well as comprehensive event content, creative, and experience development.
The refreshed event set records for engagement and attendance, almost doubling the previous year’s numbers. Post-event surveys indicated that attendees rated the experience at much higher levels compared to previous events. The branding and event were also recognized as a Best Event by the National Chambers of Commerce.
BY THE NUMBERS
The Alamance Chamber’s 5th Annual Women’s Symposium celebrates the doers, the dreamers, the changemakers, and world-shakers. Featuring a networking session, panel discussions, and dynamic speakers, ROAR connects and empowers women of all walks of life to share their stories, build their networks, and unlock their potential.