ROAR: 2020 Women’s Symposium
Alamance Chamber
Giving Women a Voice
Celebrating a five-year milestone with a reinvigorated brand designed to inspire.
Issue
Our client needed to take an established annual event to the next level and build attendance and support for women-led economic and business initiatives. Entering its fifth year, the event did not have an established brand identity, and engagement and broad knowledge about the wider issue was low.
Solution
Ethos positioned the event as the capstone of the Chamber’s Women in Leadership efforts and created a brand identity for the event and a 2020 ROAR theme based on the event’s fifth anniversary. This was followed by a multichannel marketing plan and execution as well as comprehensive event content, creative, and experience development.
Outcome
The refreshed event set records for engagement and attendance, almost doubling the previous year’s numbers. Post-event surveys indicated that attendees rated the experience at much higher levels compared to previous events. The branding and event were also recognized as a Best Event by the National Chambers of Commerce.
BY THE NUMBERS
The Alamance Chamber’s 5th Annual Women’s Symposium celebrates the doers, the dreamers, the changemakers, and world-shakers. Featuring a networking session, panel discussions, and dynamic speakers, ROAR connects and empowers women of all walks of life to share their stories, build their networks, and unlock their potential.
“
Thank you to Ethos Creative Group for the innovation and vision you had in giving this event a brand identity. Every detail was thought of from the social media to powerpoint slides and programs. Roar has seen such growth since Ethos has become a marketing partner and we appreciate your passion and support
for this community event.
REAGAN GURAL, VICE PRESIDENT ALAMANCE CHAMBER
Communication Excellence Award
Rebrand and Communication Plan
Ragan's Top Women In Communications Award
Community Giver
