ideas that move people.
Explore recent projects, from individual campaign pieces to full-fledged content programs and event experiences.
These highlights feature some of the ways we’ve helped clients capture awareness.
Ethos was asked to create three customized publications to highlight the many attractions found in Ventura, California, Hilton Head, South Carolina, and Winston-Salem, North Carolina. Using a combination of custom advertising content and editorial writing, our team of writers, editors and graphic designers collaborated to product publications that showcased the many appeals of each destination.
The Carlson Rezidor Hotel Group was starting a new chapter as the Radisson Hotel Group. To kick off that beginning, Ethos was tasked with producing an event theme and coordinating branding materials for their first ever annual leadership and franchisee conference under the new management. Entitled “Every Moment Matters,” the event combined branding elements, messaging, collateral, signage and widescreen keynotes to convey Radisson’s new direction.The Carlson Rezidor Hotel Group needed a dynamic new way to connect with the audience at its annual leadership and franchisees conference. Ethos responded with a total creative package including conference branding, messaging, thematic films, collateral, signage and widescreen keynotes. An approach that included storytelling methods and infographics wowed attendees and enhanced message recall.
Approached by several nonprofit educational organizations to help craft a public awareness effort, Ethos responded with a wide-range of materials. From presentations and talking points to signage and billboards, from handouts and materials for volunteers to radio ads, multiple awareness materials were produced, all with the aim of encouraging voters to support local education bonds on the ballot in November.
Responsible business practices are important to the Radisson Blu hotel brand, which is why it partnered with Just a Drop, an organization focused on providing clean water to those in need. Radisson Blu requested an in-room video to show guests how reusing towels helped fund Just a Drop projects. Filmmakers visited remote villages in Kenya to document how their efforts changed lives. The emotional results were shared throughout Europe, the Middle East and Africa, demonstrating the importance of one small act.
Asked to craft an infographic that clearly explained how improving outcomes for children from an early age positively impacted every stage of their life, even into adulthood and a career, was the goal Ethos was asked to accomplish for Alamance Achieves. The accessible infographic blended the look of a board game with valuable insights into the steps necessary to achieve the four key goals that will change outcomes for all children.
Sanofi needed a video explaining the increased role of multi-channel engagement (MCE) plans to maximize their impact with doctors and health care providers. Ethos utilized eye-catching imagery with insightful explanations to create a message that shares Sanofi’s commitment to continuously optimizing and enhancing the way they engage with their customers. The resulting visuals were easy to follow and clearly outlined the multiple ways the MCE team addresses the changes brought about by digital innovations.
sampling our creativity.
Want more? A representation of some of our latest work can be viewed below, providing even more insight into how Ethos helps clients achieve their goals. What can we accomplish for you?