our clan. our culture.

The Ethos team never stands still. We are passionate about solving problems, working on projects with meaning and dreaming of what could be. Our experienced team members come from backgrounds in journalism, advertising, public relations and custom publishing. The Ethos network of writers, photographers, illustrators and videographers extends around the globe. And we wrap it all up in a work environment that’s positive, fun and conducive to the creative process.


christine xoinis

creative partner, founder

Christine has nearly 20 years of international experience in art and creative direction at major advertising and publishing agencies. She takes a collaborative approach to design and enjoys being able to help clients tell their stories visually. Christine has a secret talent for finding peoples' celebrity dopplegangers. Oh, and if you're curious about the last name: How you spell it is how you say it: "X-oh-ee-nis.

Motto: “Let no one walk through your mind, or your office, with their dirty feet.”


matt mullen

creative partner, founder

Matt has more than 15 years of experience in content creation and communications strategy development for corporations around the world. When he's not reviewing editorial calendars or hammering out a communications plan, Matt enjoys firing up the grill to cook for his family and relaxing with a cold adult beverage and good book.

Motto: “With persistence, you can master anything. Well, Google helps, too.”


erica katz

art director

Erica has more than a decade of experience working in design for major consumer brands and large non-profit organizations. Erica has an unparalleled work ethic and is lightning fast, and she has a keen design sensibility to match. When Erica is not cheering on the Carolina Panthers, she also likes to binge watch her favorite TV shows and check out some live music. Fun fact: Erica is named for a famous soap opera character. Can you guess who?

Motto: “There's no secret to success–it requires nothing more than hard work and a case of diet soda.”


julia alexander

art director

A fan of a challenge, and no stranger to working hard, Julia’s excited to utilize her degrees in advertising and graphic design on a daily basis. Before joining Ethos, she operated her own custom invitation business for eight years. When she isn’t puzzling out a layout dilemma and learning new design tools and tricks, Julia is busy giving back. Her community service includes volunteering with the local police department among other organizations.

Motto: “Good things come to those who hustle.”


megan jacobs

editorial assistant

Megan is a Burlington native who recently moved back home after working at Walt Disney World for about a year. She holds a degree in communications and is thrilled to be using her organizational skills in an office full of creative individuals. Megan loves spending time with her family and friends outside of work. You’re likely to find her in a dance studio, cheering on the Tar Heels, or traveling.

Motto: “When in doubt, dance it out.”


zach eller

associate art director

Pushing creative limits is Zach Eller’s inspiration. That attitude dovetails perfectly with his workplace goal of growing as a designer overall to gain a wide range of experience and exposure to a variety of projects. Zach’s focus is on web design, photo/video and graphic design, areas he explored prior to Ethos both as a freelancer and as a graphic designer at Sodexo. When he’s not testing his design limits, Zach likes traveling, working out and cars.

Motto: “Don’t limit your challenges, challenge your limits!”


bailey profitt

administrative assistant

Outdoor enthusiast Bailey Profitt thrives on keeping busy and helping others. A student at UNC Greensboro, she is double majoring in accounting and finance with her eyes on the future prize of owning her own accounting firm. Prior to joining Ethos, Bailey worked for three years as a personal assistant at a daycare.

Motto: “You can do anything you set your mind to ... but first, coffee.” 


ginny gaylor

managing editor

With an MFA in creative writing, Ginny thrives on exploring new topics and helping clients tell their stories through the written word. More than 25 publications have regularly featured Ginny's work, and she has nearly 20 years of experience writing and editing for corporate clients. Happy to debate the intricacies of sentence structure, Ginny enjoys going to the movies with her family, cooking and, of course, reading.

Motto: “Don't sweat the small stuff. Except when it comes to using commas properly.”


allison stockdale


Allison's love of writing and learning prompted her to leave the world of insurance and risk analysis to launch a career in penning the written word. On client projects, she prides herself on conducting extensive research to ensure accuracy and she never, ever misses a deadline. Off the clock, Allison likes to travel and spend time outdoors, especially when she gets a chance to go camping with her family.

Motto: “Happiness is a warm blanket and a fresh notebook.”


joan workman

manager of accounting

Joan is an active certified public accountant in North Carolina. She has worked in SEC and international accounting and financial reporting for more than 20 years, primarily in the insurance brokerage and banking industries, and most recently in small business accounting. Joan is a graduate of Loyola University with a BA in business and accounting. When she's not poring over the Ethos books, she's managing a household with three active teenagers.

Motto: “If you want an accounting of your worth, count your friends.”

maddy hoffman

graphic design intern

A self-proclaimed doodler, Maddy is finishing up at Elon University when she isn't hanging at Ethos helping out in the art department. Her major is strategic communications with a focus on digital art and event planning, and her ultimate goal in life is to own an event and design planning company in Charleston, South Carolina. A native of Pittsburgh, she sees creativity as a gift and enjoys interacting and brainstorming with creative people.

Motto: “Be outrageously positive.”

mischa xoinis

resident canine

No matter where she goes, Mischa lights up a room with her infectious personality and winning charm. She may be small enough to fit in a tote bag, but her spirit is mightier than the sword (or pen!). An essential member of the team, ready for a quick ball toss or scratch on the head, she can make all the difference when Ethos team members find themselves stuck.

Motto: “Without me, these people are lost.”


welcome to ethos.

To get a true feel for a place, sometimes you just have to experience it. At Ethos, we have a unique crew, and we'd love for you to check us out in person. But if you can't swing by, you can sample the preview we've compiled below.