Cheers to You

Distillery.jpg

It’s National Distillery Day. We’re toasting our local distillery, how ‘bout you?

The award winning Fainting Goat Spirits is Greensboro's first legal distillery. They produce Tiny Cat Vodka and Emulsion, New American Gin, C.B. Fisher’s American Single Malt Whiskey and just released their C.B. Fisher’s Straight Rye Whiskey - all available at your local ABC Store. All of their grain is milled in house, fresh each day and comes from North Carolina farms. Greensboro Distilling is a true Grain to Glass Distillery meaning they Mill, Mash, Ferment, Distill, Age, and Bottle - all in house.

Behind the E

Take a scroll through our blog and you’re sure to find a motivational quote
you can relate to. Over the next few weeks we’ll be sharing some of
our favorites during our “What’s Your Motto?” series.

GinnyQuote.jpg

Managing Editor, Ginny Gaylor’s motto reminds us that criticism
can only hurt us if we allow it to.

Blockchain: Digital Marketing's Newest Tool

Blockchain-01.jpg

Digital Marketing Meet Blockchain.

No doubt you have heard of blockchain at this point, but we will excuse you if you figured it was something that was only relevant to those who trafficked in cryptocurrencies and futuristic movie plots. Actually, this decentralized ledger technology could have a pretty big impact on marketing. Here’s how:

Targeting consumers

Sure, blockchain is still pretty new and not many people understand it, but the experts that do predict it could help marketers more directly target their consumers and remove today’s online advertising middlemen—i.e. Facebook and Google. It won’t happen tomorrow, but the potential exists.

Protecting privacy

One of the biggest advantages blockchain seems to offer is greater privacy protection. Consumers are very concerned about their personal information falling into the wrong hands, in fact a survey conducted by the National Cyber Security Alliance and TRUSTe found that 92% of Americans worried about their online privacy. Marketers that utilize blockchain to help protect privacy will win big when it comes to consumer trust.

Creating transparency

How much trust do consumers have in online reviews? Are consumers confident influencers really have all the followers they say they do? Blockchain provides greater transparency to verify such information thanks to its ability to analyze and validate marketing claims and if a follower is real or a bot. Everything becomes more accountable, and fraud is decreased.

Securing payments

There is also the potential for blockchain to help marketers secure their ad payment processing to eliminate fraud. That means more accountability when it comes to companies purchasing media advertising inventory from multiple ad networks via the ad exchange.

Whether all of these possibilities, or only one, come to fruition, blockchain has the potential to impact the future of digital marketing in a positive way. With any luck, it will help democratize online information even more, giving consumers more ability to control their own information and interact with brands and companies in new and more secure ways.

What's Your Best SEO Strategy?

SEO.jpg

Insights into Google’s latest algorithm changes, and what it means for your content.

Trying to game Google’s complicated and ever-evolving algorithm for ranking is a bit of a fool’s errand. The best bet is to simply add new content to your site that is in line with what your audience wants on a regular basis. But … that being said, let’s drill down into some of Google’s most recent updates and what they mean for your site’s content.

Changes

  • A new name - Probably the most obvious difference on first glance is Google’s renaming of AdWords to simply Ads. Additionally, what was known as Double Click and Google Analytics 360 suite is now known as Google Marketing Platform. Think of it as Puff Daddy transforming into P. Diddy. Same product, different moniker.

  • Easier to Use - Beyond the rebranding, the changes Google is implementing in 2019 are aimed at making things easier. They are bringing updates and advancements to a range of products including Smart Campaigns, Smart Shopping Campaigns, Local Campaigns and Hotel Campaigns, all courtesy of Google’s AI and Machine Learning.

  • Mobile is first - Starting March 2018, Google began migrating sites to a mobile-first index. And what is a mobile-first index? Well it simply means that at some point in the near future, all sites Google ranks will be evaluated on their mobile version first. If you haven’t focused on a mobile-friendly site, it’s time to start.

Tips

  • Focus on CTR - While Google will never explain exactly how their click-through-rate (CTR) works, it remains important for your content’s positioning. When you are starting down your SEO path, search out keywords that have a high organic CTR, aka Opportunity Keywords.

  • Test your SEO - Found what you think is a great Opportunity Keyword? Now do a Google search with the term to see what shows up. Look through the top 10 results to see what is already working and determine any commonalities. Then, think of content that will offer something better than what is already posted.

  • Skip the Spam - Google may not say it outright, but they do seem to reward pages that have lower bounce rates. So, if your site is loaded with spam that makes it load slow, you would be wise to clean it up and ditch the extraneous content and speed up your loading rate. The thinking here seems to be that if someone is spending more time on your site it is because it is valuable to them; the more time someone spends leads to your site’s ranking being boosted by Google.

Behind the E

Take a scroll through our blog and you’re sure to find a motivational quote
you can relate to. Over the next few weeks we’ll be sharing some of
our favorites during our “What’s Your Motto?” series.

GabbyQuote.jpg

Freelance Graphic Designer, Gabby Gonzalez’s motto reminds us that working in a creative field, where you’re constantly putting your thoughts and heart on the line, takes strength and dedication.

Behind the E

Take a scroll through our blog and you’re sure to find a motivational quote
you can relate to. Over the next few weeks we’ll be sharing some of
our favorites during our “What’s Your Motto?” series.

JuliaQuote.jpg

Art Director, Julia Poole’s favorite quote serves as a reminder to follow the golden rule…at all times.