The Coming Bot Race

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Are writing bots the future? Find out if computers really are competitors for writers.

If we had a nickel for every time we heard someone say they could be a writer, well we wouldn’t be writing ourselves anymore. Like many other artistic endeavors, from singing to dancing, cooking to acting, there can be the tendency for people on the outside to think that the act of creation is pretty easy. In fact, even artificial intelligence is jumping on the bandwagon, with bots popping up as the authors of news stories. If the Washington Post and USAToday are doing it, should you be? And for those who still enjoy the tapping of the keys, should you be worried you are being phased out?

Don’t panic

To start, while major news outlets have begun utilizing bots to create some content, you aren’t about to see gangs of journalists with signs saying “Will write for food.” The reason being is that the AI software being used is really focused on creating efficiency in newsrooms. The bots fill in narrative templates created by the editors, which include key phrases. The bot then links to data, figures out what is relevant based on the key phrases and merges that information into the template. For instance, The Washington Post utilized this for coverage of elections. Instead of reporters having to stay on top of constantly shifting poll data or election results, the bots could shift through all the information and do that grunt work, leaving the reporters time to focus on stories that do require thought and insights.

More reason not to panic

Not only are newsrooms not actively seeking to replace their entire reporting staff with bots, but also the guts of an article that people want to read still requires a bit more than a simple recitation of the answers to the 5 Ws. Sure, a bot could probably write anything, but what it created wouldn’t have that human touch that makes it interesting or engaging. Good writing entertains and informs, sometimes it even persuades us, which isn’t something that AI seems quite ready to offer.

Finally, with feeling

Last, but not least, while bots can certainly capture the facts of the news, they don’t have the capacity to inject emotion, humor and context into the equation—all things that come with a real human writer. Sure all of this could change, and we could soon be dealing with AI that can crack a joke or tell a good story. But for now, the bots may be aiding journalists with reduced resources, but they aren’t replacing them entirely.

 

Behind the E

It takes all kinds of personalities to make a creative agency like ours click.
In our “Meet the E Team” series, we select a teammate to profile, giving you a peek at the people of Ethos.

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“Gabby”

Position: Freelance Graphic Designer

Favorite Food: Pizza

Hobbies: Playing tennis, traveling and drawing

Age: 26

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Thing you like to brag about?

I’ve never gotten a speeding or traffic ticket.

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Little known fact?

I play fantasy football and
I won the league this year!

Most embarrassing moment?

I once spilt coffee all over myself on a date.

Favorite High School memory?

My art classes, I had the best teacher.

What did you want to be when you grew up?

Veterinarian

Behind the E

It takes all kinds of personalities to make a creative agency like ours click.
In our “Meet the E Team” series, we select a teammate to profile, giving you a peek at the people of Ethos.

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“Z”

Position: Associate Art Director

Favorite Food: Sushi

Hobbies: Lifting weights, snowboarding, photo/video work

Age: 22

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Claim to fame?

Inline speedskating national medalist. I also won “Adobe Design Wars” in college..

Brush with celebrity?

Met Hulk Hogan as a kid at a restaurant in Florida. (His hand was bigger than my entire body)

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Little known fact?

I love cars. (My dream car is a Lamborghini Huracan)

Awkard


Moment?

Every time I think someone is waiving at me, but it’s the person behind me.

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What did you want to be when you grew up?

A Graphic Designer

“Ad”-ing It Up

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Adapt to thrive–marketing in 2019 and beyond.

Will your business find success this year? The answer to that question has a lot to do with what marketing and advertising methods you employ during that time. You may not be a fan of change, but in the world of marketing, there are trends afoot that will have a big impact on your livelihood. Ignoring them could even put you out of business. Read on for the top marketing trends that will be making a difference in 2019.

Vying via video

Whether it is live video or video ads beyond traditional television ads, the role of video will be bigger in 2019. Both are an effective means to capture the public’s attention, which continues to shorten. A live video can be an effective tool on social media to boost engagement and create excitement. Video billboards, particularly when used in transit stations, have the potential to grab people’s eye in a way that static signs or billboards simply don’t.

 Social, stories & speakers

These three “S’s” of marketing will continue to have a huge impact in 2019. Social media leads the pack. One reason why social is so influential is that it allows smaller businesses, or anyone with limited resources for that matter, the opportunity to have a big impact. Advertising stories will be important because of the influence they can have. An ad that tells a story not only packs more of an emotional punch, it also has more longevity with your consumer. Finally, smart speakers, like Amazon’s Alexa or Apple’s Siri, have the potential to be creative ways to reach consumers when used effectively. They may be a new avenue to think about in terms of marketing, but they shouldn’t be ignored.

 Machine powered

Artificial intelligence hasn’t begun to have the impact on marketing that it probably will. For instance, marketing automation software is going to play more of a role in lead generation. It has the potential to make a big difference in lead scoring, in particular. This would allow you to better determine if a lead will actually convert into a customer.

The technology behind search engine optimization (SEO) will also be impacted by technology. Voice searching—thanks to speakers, i.e. Siri, Alexa and the whole gang—is going to impact how Google searches. Now SEO is about keywords; this new version, known as semantic SEO, will be working out what the voice command meant in its entirety.

Behind the E

It takes all kinds of personalities to make a creative agency like ours click.
In our “Meet the E Team” series, we select a teammate to profile, giving you a peek at the people of Ethos.

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“Disney”

Position: Editorial Assistant

Favorite Food: Mac and Cheese

Hobbies: Dancing and taking road trips

Age: 24

What did you want to be when you grew up?

A Rockette, but sadly I never reached the height requirement. Did you know Rockettes have to be between 5' 6" and 5' 10 1/2" (without the heels).

Anything you
are deathly
afraid of?

Getting stuck in an elevator.

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Favorite High School memory?

Going to Biscuitville or Zack’s Hotdogs almost every day for senior lunch with my friends.

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Little known fact?

I was on a hip hop dance team in college, called Kamikazi.

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Brush with celebrity?

I took a creative writing class with basketball players Brice Johnson and JP Tokoto when
I was at UNC. Does that count?