Step aside traditional marketing–content marketing is the next big thing.
It’s about growth, baby! Which is why content marketing is here to stay. A recent Business Wire article reported that between 2016 and 2021, the business of content marketing is projected to grow—from $195.58 billion annually to $412.88. Don’t get left behind in 2019. Here are the top three trends that will be fueling this tremendous growth in 2019.
Get a Goal. In the past, content marketing has been a bit of an afterthought for many. But as it continues to overtake more traditional marketing techniques, you will need to put some thought and strategy into what you want to accomplish with your content. You can start with a more general goal, such as increasing lead generation, improving your SEO or becoming known as a thought leader. Or you can focus on a goal more specific to your company or industry.
Go Long. In the past, short and sweet has been kind of the rule when it came to content marketing. But as the method continues to expand and grow, whether via technology or acceptance, longer form content will increase in importance. To begin with, as search algorithms grow even more sophisticated, long form content has better odds of making it to the top of the heap. Additionally, a study found that content that was 1,000 words or more was shared at a higher rate.
Grab a Camera. Video is increasingly becoming more and more important in the world of content marketing. Cisco predicted that video will comprise more than 80 percent of all internet traffic by 2021. According to research conducted by Animoto, participants reported that 64 percent of consumers made a purchase after watching branded videos on Facebook. The key to embarking on successful video content marketing is to create videos that are engaging, that work on mobile devices and that do all this on a regular schedule.
So get those creative juices flowing as great content is sure to get recognized