SEO writing may not lend itself to creativity, but it can. Here's how.
Search engine optimization, aka SEO, is a pretty big deal these days. Everyone needs it, and everyone wants it, but sometimes you may not be sure how to balance out the need to include it with making your unique content.
Start with keywords.
Before you write any content, do a search with Google’s Keyword Planner. It will help you uncover the terms connected to your topic that garner the most searches.
Your list of keywords needs to be included in your content to be effective. However, you can’t simply repeat them ad nauseum. Your Google ranking will actually be better if you use more long tail keywords—i.e. three- or four-word phrases connected to your topic.
Your content and your SEO should be focused on fixing a problem that your audience has. If you write something that your audience finds useful, they will share it. The more they share, the more you get noticed.
Keep it short.
Let’s face it, our attention spans aren’t what they used to be. Your content needs to be short, to the point and, above all, skimmable to catch your audience’s eye.
Key to organizing content that is easy to skim is including facts and figures. After all, who doesn’t enjoy being able to toss off some bon mot of wisdom to impress people?
Include good images.
Your pictures should reinforce your content visually. And they should have an ALT tag, so they too can be search engine friendly.
You are writing for real people to read your content. Be sure that you don’t get so caught up in using keywords that your language becomes unclear or awkward. Think about the language and tone your audience uses.