Why Pictures Matter to Your Posts

Images count more than you think online—learn why they’re important
and what to look for.

You’ve probably heard a lot about how important it is to post regularly on social media. Yes, we agree that consistency is a big deal in terms of driving engagement. But it’s not the only area you should be focusing on. The quality of your imagery is also crucial, possibly even more important than quantity of postings. Here’s why:

Images work faster than text.

It physically pained the Ethos wordsmith crew to write that, but it’s true. People see and react to an image much faster than they do to the words that accompany it. A good quality image will evoke a feeling or emotion as soon as someone sees it. Hopefully, it will pull the audience in to read the accompanying words.

Images boost SEO.

Search engines not only evaluate the words you include in your social media postings, but they also consider the images. How? It happens via the image file name, the title, alt and description tags. So pay attention to the information attached to your image, because it just might boost your positioning and visibility over time.

Images create a consistent identity.

When done right, social media images help reinforce your company’s identity. Plus, as video continues to increase across platforms, you have one more way to create a visual story that connects to and builds on the existing visual identity you have crafted.

Images can stand alone.

Again, apologies to the writer folk, but sometimes all you need for a social media post is a great image that hits all the highlights of your brand’s message. To ensure you are doing this, consider these questions before posting an image:

  • Who is my target audience?
  • What are their needs from my business?
  • What message do I want them to receive from the image?
  • How will this image share that message?

Finally, if you aren’t entirely comfortable posting just an image, an infographic can be a great way to capture your audience’s attention quickly with a strong visual, while still including some written material. (Need some help with infographics? Check out this post.)