Technology’s grasp isn’t loosening, nor is it slowing down. Discover what
tech has in store for content in 2018.
We know your head hasn’t stopped spinning from all the technological changes that have hit our daily lives in the past 10, 20, even 30 years, but the pace isn’t about to slow down. So, buckle up buttercup, and let’s take a gander at what’s in store for 2018.
Social media moves beyond sharing
You could be forgiven for still viewing Facebook, Instagram, Snapchat and other social media outlets as sharing platforms. That may be how these behemoths began, but it won’t be where they stay. They are already the jumping off portal for many fledgling online businesses (i.e. Plated, Trunk Club or Hubble), and now the social media set is preparing to broaden its platform into publishing. The goal is to offer content that doesn’t require people to exit the social site, linking viewers to an article with a swipe.
Virtual reality pushes visual content
This tech has been on the cusp for a while now. Even if you aren’t ready to jump on the bandwagon, VR is raising the stakes for all visual content. Better, more interactive graphics, videos and/or apps are the direction you should be moving with your content efforts if you don’t want to be left behind.
Customization is intensifying
Targeting your buyers and personalizing any and all content you hit them with is becoming not only easier, but also more necessary if you want to stay in the game. As consumers start to expect a certain level of customization, those who don’t offer it risk seeing their sales drop.
Live video offers immediate effect
In the last several years, live video hit the big time, and it shows no sign of losing ground in 2018. Consumers like the immediacy and the human connection that live video provides. Many have come to expect companies to interact with them in real-time. Embracing this tech trend will help your consumers feel personally linked to your brand or products.
Content must be mobile
According to the Pew Research Center, more than one in 10 American adults only access the internet via their smartphones. As this number grows, the need to optimize all content for mobile devices becomes even more critical. Desktops haven’t gone the way of the dodo bird (yet), but mobile technology—and apps—are certainly the direction things are currently heading for content, and everything else.
AI is poised to transform
Artificial intelligence isn’t just the HAL 9000 taking over the Odyssey One from Dave. AI encompasses predictive analytics, natural language processing and generation algorithms, all of which can, and are, impacting content in the future. Machine-generated content is already out there, and being used by some big names (such as the Associated Press). Where and how this will affect the creation of content moving forward has yet to be determined, but changes are afoot. Understanding, embracing and adapting to technology’s impact on content is essential if you want to properly position your company and brand.