Take your next event live, with a constant Twitter stream.
Summing up the comings and goings of your next event in 140 characters or less may seem like it would be a breeze, but believe it or not, there’s an art to a good tweet. We’ve got the ins and outs of successfully mobilizing the power of Twitter for the good of your next conference.
It starts with a hashtag.
For those who came of age in the pre “socialmediazoic” age (i.e. when phones were still attached to walls), a hashtag was simply a shortcut for saying number. Now it can be the summation of your whole event. Therefore, the first law of tweeting an event is create a hashtag for your gathering and keep it relatively short so you have as many characters as possible for your actual message. So instead of #ourbigconference, opt for #obc. Now be sure to include that hashtag on any and all promotions for your upcoming event.
It needs someone in charge.
Your next step in live tweeting your event is to put someone in charge of the whole she-bang. If you leave it as a shared responsibility, it will fall through the cracks. A dedicated social media person who is focused on tweeting is the way to go if you want to get serious about your hashtagging.
It requires planning.
Now that you have someone in charge, don’t think you can simply wait until the event is happening in real time and let that person wing the tweeting. You need a plan, as well as some prepared tweets ready to fly. Not only does a bit of prep work save you time during the event, it ensures that essential information is sent, while also freeing up your social media maven to send out fun, in-the-moment interjections.
It should have a back-up plan.
Batteries die. Reception can be spotty. You want to have some emergency measures in place—extra batteries, plenty of power cords, maybe even a laptop handy—should disaster strike your phone mid-tweet.
It is best when it’s interactive.
Don’t be afraid to mix it up with others at the event that may be tweeting. So pay attention to unofficial hashtags associated with the event. Tweet questions to the attendees to boost engagement. Be sure to include any Twitter handles of your speakers. And don’t miss out on the actual speakers—find a good seat, and be at the ready to disseminate their verbal snippets of wisdom via the flying blue bird.
It ends with follow up.
When the event is one for the record books, your tweeting is still not done. Keep interacting with the event followers; respond to their questions and feedback—even if it is negative (especially if it is negative!). Another good idea is to compile a blog post of all the best tweets from the event—a little “tweetospective” if you will.