Thinking of a career in graphic design? The needs and trends
are ever-changing—here’s a look at where things stand now.
Technology is going to have its way with just about every job, one way or another. Whether it makes a position obsolete or spawns a heretofore unknown opportunity, there is no escaping that tomorrow’s employment landscape is going to look vastly different than it did 15 years ago or even five years ago. The one thing you have to expect is change.
The bad news
For instance, think the roles of graphic designer, art director or multimedia designer are pretty solid for the foreseeable future? Well, hold on to your wireless mice, because according to the U.S. Bureau of Labor Statistics (BLS) the job rate for these positions has a 6 percent or less growth through 2024—1 percent for graphic designers, 2 percent for art directors and 6 percent for multimedia designer.
The good news
Digital skills will take you far in today’s world of graphics. If you aren’t familiar with web layouts or social media, these are areas you would be wise to investigate and learn more about. Demand for creative and technical skills aren’t going to go away, they are just going to shift their focus, so embracing more in the way of digital abilities will up your marketability in the job arena.
Five job trends
If you are in the market for a new gig, here’s the lowdown on what is trending currently:
- Mobile and responsive design is still in demand.
- Hot perks for today’s graphic folk (and other creative types) include flextime, remote working options and generous paid time off.
- More and more companies are investing in training for their existing staff.
- Both fulltime and contract-to-hire openings are heating up.
- Freelancers with specialized skills are in demand at many agencies.