Looking for inspiration that will connect in 2017? Here are tips for all your graphic and digital design, motion media or photography needs.
Let’s face it, 2016 was a bit of a bumpy ride. As a result, those of us who made it through to the other side are looking for all manner of authenticity, simplicity and a true connection with each other in 2017. And that quest is going to be evident in the visual imagery that we are inundated with across all media and technology channels. We’ve picked some of the top trends that those in the know anticipate will be huge in the months ahead.
Color: Very Verdant
We don’t know how the gurus at Pantone do it, but we take their color forecasts seriously. So when they say that the 2017 color of the year is greenery (Pantone 15-0343), we pay attention. Described as “A refreshing and revitalizing shade, Greenery is symbolic of new beginnings … a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.” We’re already slapping color swatches on our walls and dusting off our planting tables—once you go green …
Branding: Truth to Power
Consumers today are demanding more and more transparency when it comes to the products they buy and consume—whether it’s their produce in the grocery store or their smartphone in their back pocket. As a result, packaging and branding will become more and more about representing the product truthfully and not concealing anything behind a pretty façade.
Photography: Down and Dirty
Expect to see a lot of photography reflecting two main trends—modern, active women not afraid of mixing it up and Polaroid-style images with bold color that reflect 90’s nostalgia. Both offer up levels of spontaneity and rawness that is relatable and authentic. The message is we aren’t afraid to get down to work, even if that means becoming dirty in the process.
And if you haven’t heard of it already, prepare to be overwhelmed by the movement to spread Hygge across the globe. What exactly is hygge, and, more importantly, how the heck do you say it? Pronounced hooga, it’s a Danish word that roughly translates to coziness. Candles and throw blankets are hygge. Too tight jeans and cold floors are not. The basic idea is to give people a way to take pleasure in the simple things, to find peace of mind amidst the complexity of modern life. It represents the philosophy that is behind much of the visual trends that will drive what you see in 2017.