Zen and the Art of Video Mastery

Developing a storyboard for your next video project is crucial to not only share your vision, but also to save you time in the long run. Here’s three tips to help.

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Planning may not seem hip or cool in a world that increasingly values “authenticity,” but the saying “Prior planning prevents poor performance” isn’t just something your Great Uncle Milton trots out to annoy you.

Let’s start with the basics—what’s a storyboard? Resembling a comic book page, it features square after square with imagery and notes that explain the story you want to tell in your video. Basically it’s an illustrated script. And why, you may ask, do you need this if you already have a script? Well, here’s our three-part answer:

Some of us are  visual thinkers.

We simply do better when we see something instead of just hearing the explanation. A storyboard addresses that need as well as clarifying your vision to everyone involved in creating the video. They can see exactly how you want the video to look, which brings us to the second part of our answer.

Front-end work saves you time.

Adding an extra step to the beginning of your work process may not seem like a time saver when you first consider it, but here’s why we think it actually is—when you have everything clearly explained, you avoid any potential confusion down the road that could force you to redo your efforts. Plus, if you happen to not be around, and someone has a question, a well-thought out storyboard should be able to direct others without halting production. And ding, you guessed it, that segues us nicely into part three.

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The production
will go smoother.

Sure your script details the dialogue and music, etc. for your video and where it will come in, but a storyboard is a great starting point for your shot list. Every square it contains is a visual that your team will need to represent and in what order. Without this, you might possibly forget an important shot, requiring you to spend extra time and money to fix the problem.