Stop, Collaborate and Listen

Creating break-through, bang-up stories becomes much easier
if you work as a team and take a risk to make things great.

If you have ever allowed yourself to be sucked into the wormhole that is the “interwebs,” you know first-hand that there is more information out there than any one person’s mind could ever comprehend.

You can do one of two things with this information—freak out and dedicate yourself to being a luddite OR focus on crafting great, engaging content that breaks through. We suggest you opt for the latter. And if you really want to get the most bang for your internet buck, might we recommend the services of a content agency?

Work in concert
So you’ve hired a content agency to drive your online marketing efforts. Great! Now let’s make sure that you are working together and not in your own little silos. The best way to get off on the right foot with a content agency is to ensure that you are working together. It’s vital that you share all the important details of your organization with the content agency—i.e. your mission, your vision, your essence—so your content team fully understands your goals.

Do it right the first time
Ever heard this old chestnut: “If you don’t have time to do it right, you must have time to do it over.” You want whatever content your agency is creating to be effective the first time, so be prepared to invest some time in the discovery process. You want the agency to fully understand who your audience is. Rush this and you may not get a second chance.

Share the details
Communication still matters, so keep all the major stakeholders on both sides of the aisle informed and updated. This doesn’t mean that you have to copy everyone on every email, but you do need to make sure that someone is named on both the company side and the content agency side to coordinate feedback and directions efficiently.

Take some risks
Sure maybe you have some trust issues, but if you put your trust into your content agency, the two of you can create some pretty cool things. After all, trust is the cornerstone of taking risks, and when you step out of your comfort zone you may be surprised by the benefits you reap.

Be open
We get that schedules are important, but sometimes being flexible and open to a less straightforward approach can yield a new and better solution. Let’s face it—the creative process is rarely linear; so while some deadlines simply can’t be pushed aside, don’t be so inflexible with your timeline that you miss out on a real breakthrough.