Guide to Writing Gooder

Well if the title alone wasn’t enough to turn your stomach, we’ve got a few more reasons why not following grammar rules is a bad thing. 

Sure, it seems like today many brands simply don’t care if they have agreement between their subjects and verbs or if they even spell words correctly (Kwik anyone?). But we think that ditching good grammar is a major no-no, and here’s why:

  1. Communication is key. We believe this not only because we are in the business of communicating, but also because that is how our society works. We tell each other things. Sometimes we shout, and sometimes we whisper. But it is all communication. If we don’t follow some rules so that we all understand what the other person means (like, say, those pesky grammatical rules), we risk giant misunderstandings. Think confusion over “their” vs. “they’re” or “your” vs. “you’re.”
  2. Good grammar saves time. If you say something correctly the first time, then your message will be understood. Monkey with the grammar and confusion ensues. In any business this means that work flows more smoothly—you know, that whole “time is money” thing.
  3. It's simply more professional. Maybe it doesn’t drive you crazy, but when we hear someone say “ain’t” it is like nails on a chalkboard. Bad grammar makes you sound less intelligent, less professional and less competent. You want people to think you are the best person for the job. The words that come out of your mouth or your pen go a long way toward promoting that image.

In the olden days when we were in school, all too often grammar was taught by diagramming sentences. We don’t know many people, even communication lovers like us, who enjoyed that process. What’s more, diagramming sentences typically scared the bejesus out of students, so instead of teaching grammar it simply taught them to be scared of it. Grammar shouldn’t be scary, and the best way to learn it is by practice. So write, without self-censoring, and read others' work. Both are effective ways to learn what is right and wrong when it comes to grammar.