Building a Content Blueprint

Three tips for starting your content marketing plan.

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You wouldn’t build a house without a foundation, and you shouldn’t create content without a plan either. Not sure what should be included? Let’s break down the basics to help you ensure you are on the right track with your efforts.

establish
your goal

Coming up with random content and slapping it up online just to say you have created something isn’t the goal. You need a goal or a mission to keep your energies focused on the big picture. If you have a specific thing in mind that you hope to accomplish, work backwards from that to come up with content that can help you achieve that goal. Don’t just create content for the sake of creating content. You should be focusing on results.

define
your audience

You’ve got a mission that you want your content to address, but who is the customer you are trying to reach? Determining the answer to this question is next on your list to tackle. The more focused you are on gearing content toward your target audience, the more effective that content should be. And if you have been in the game for some time, it might be worth your while to reevaluate just who your target audience is. It may have changed.

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pick
your content

The place most people start when it comes to content marketing is blog posts. These may comprise your first efforts, but they don’t have to be the end of the types of content you can create. In fact, blog posts are just the tip of the iceberg. You can compile posts in an ebook or you can create an infographic. Emails, giveaways, even FAQs are all forms of content that you can use to share your goal or mission with your target audience.