With more than 500 million monthly users, Instagram has long surpassed Twitter as the third most popular global social networking service, after Facebook and Qzone. Ignoring any aspect of today’s social media landscape is something that a business does at its own peril, but with those kinds of numbers, adding a content plan for Instagram should receive serious consideration.
How can your business make the most of Instagram?
- Showcase authenticity. First of all, be yourself. Instagram is a great way to give a more behind-the-scenes look at the nuts and bolts of your business, imparting personality to your company and solidifying your brand.
- Engaging images and text. You want people to share your stuff, right? Make your posts shareworthy by using images and text that evoke emotion. Inspirational quotes or truisms that relate to your business are a good place to start.
- Build your email list. In addition to building general brand awareness, Instagram also can help you drive traffic to your website or encourage your followers to sign up for your email list. Make sure you include a call to action and link in your bio.
- Make friends. Look for other people who share similar interests to you and are in related fields. Follow their feeds and like and comment on photos. After all, Instagram, like other social networks, is all about creating community.
If you decide that using Instagram is right for your business, expect that there will be some hits and misses as you figure out how to make this aspect of social media work best for you.
Remember, no matter what social media tools you use, it’s important to ensure everything you do has some value for your customer. You want to give your audience what they want without overt sales pitches, and you can also use customers’ feedback to help you redirect your efforts.